Cookie Policy

1. What cookies are

Cookies are small text files stored on your device by your browser when you visit a website. They are commonly used to make sites function, to remember preferences, and to measure performance.

2. Google Consent Mode v2

We use Google Consent Mode v2. When you first visit the site, advertising, analytics, ad personalisation and ad user-data storage are set to "denied" by default. No Google Ads or analytics tracking is performed until you explicitly grant consent through our cookie banner or preference centre. You can update or withdraw your consent at any time. We do not transmit your IP or precise URL parameters to Google before consent is given (we apply ads_data_redaction and url_passthrough as documented by Google).

3. Categories of cookies we use

• Strictly necessary — required for the site to load, navigate and stay secure.
• Functional — remember your language and your cookie preferences.
• Analytics — only with your consent, help us understand which pages are useful.
• Advertising — only with your consent, measure Google Ads performance (campaign ID AW-18064110603).

4. Third-party tools

When you consent, we may load Google Ads (Google Ireland Limited / Google LLC) for advertising performance measurement. Google may set its own cookies in accordance with its policies.

5. How to change your preferences

You can change your preferences at any time by clearing site data in your browser (which will re-trigger our banner), or by emailing hello@activerootwayau.com. Most browsers also allow you to block or delete cookies at the browser level.

6. How long cookies stay on your device

Necessary and functional cookies are kept for up to 12 months. Consent records are kept for 12 months so we don't ask you again every visit. Advertising cookies follow Google's own retention windows (typically up to 24 months).

7. Contact

Cookie enquiries: hello@activerootwayau.com — Activerootwayau Advisory Pty Ltd, Level 12, 1 Castlereagh Street, Sydney NSW 2000, Australia.